Privacy Policy
1. What does this Privacy Policy cover?
At Florcrafter Florist, your privacy is very important to us and we want to assure you that we take the confidentiality and security of your personal data very seriously.
This privacy policy covers personal data collected by Florcrafter Florist through the consumer website at the domain name: www.florcrafter.co.za. The term website also covers the collection of personal data through Florcrafter Florist’s direct mail or coupon campaigns, telephone sales or through social media channels.
Our privacy policy explains the following key topics listed below, as well as many other topics:
What personal data we collect and how we collect it
Personal data you provide when you purchase from us
Personal data obtained when you use our Websites
Personal data obtained if you contact us
How we use the personal data we collect from you:
To fulfil your order
For customer care
For marketing
For internal business purposes
Our lawful basis for processing your personal data
Our goal is to keep this privacy policy up to date and, therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy to the extent required by applicable laws.
2. What personal data do we collect?
We collect personal data from you whenever you interact with our website, including when you make purchases, when you browse our website, when you use our services or when you sign up to receive any of our services. When providing personal data to us through a form, we indicate which personal data is optional. Please note that, when collection of personal data is required or necessary either as needed for us to fulfil your order or based on legal obligation and you elect not to provide the personal data, we may not be able to accept or fulfil your order.
The types of personal data that we will collect, store, maintain or process includes the following:
Personal data you provide when you purchase from us
Your contact details you provide when placing your order, including name, title, billing address, telephone numbers and e-mail address
Recipient and delivery details you provide when placing your order, including name, address, contact telephone numbers, delivery instructions and email address
The occasions for which you purchase our goods and services such as birthdays and anniversaries
Any personal data contained within the card message (e.g., names and birthdays)
Details associated with the products you order
When you make a purchase, your payment card details are passed through to a secure payment gateway and are not held by Florcrafter Florist.
Your communication and marketing preferences including delivery updates and notifications
Our Website is not intended for use by persons under the age of 18 and our terms and conditions require that a person be 18 or older when placing an order with us. If you believe we have collected personal data from a person under the age of 18, please notify us.
3. How we use the personal data we collect from you?
We will use your personal data for the following purposes:
To fulfil your order:
To process your order
To process payment including payment authorisation via payment card, EFT or other third party payment processor
To carry out identity verification and fraud prevention checks when purchasing with a payment card and validating personal data you provide via a third party payment processor
To provide data to any third party supplier or vendor who may fulfil your order on our behalf
To provide order confirmation, delivery status notifications on any order placed with us
For customer care purposes:
To address any customer care issues that occur either with respect to a product or service, delivery, or a complaint or enquiry that you or your recipient raise with us
To contact you with any changes, cancellation or other issues with your order
To manage any registered accounts you have through the website
To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law)
NOTE: Please note that you will receive communications with respect to fulfilling your order or for customer care purposes even if you opt out of receiving marketing communications.
For marketing purposes:
To keep you up-to-date with new products and services that we think will be of interest to you
To provide you with promotional offers
To personalise your experience with Florcrafter Florist by providing products and information tailored to you through your purchasing history with us
To serve you with marketing advertisements based on your browsing history on our website, to the extent you use our website, through cookies on our website or a registered account with us.
Notify you of competitions and prize draw offers to enable you to enter and to notify you of any wins
For internal business purposes:
We will use any of the personal data collected to help us to understand how many people visit our website, how well the website is working and to consider any improvements we may need to make to the website to improve your online experience. It also helps us determine what products and services you are interested in and what you or other customers might wish to purchase from us in future.
More specifically, we may use your personal data for the following internal business purposes:
To analyse your browsing and purchasing activity on our website, including any search terms you may have entered into our website
To analyse the demographic data we collect when you place your order or otherwise use our website including your title, address, IP address, browser type, and occasions for which you purchase flowers in order to offer you better products and services and improve our business
To analyse customers shopping with us to understand our target audience for the purposes of selecting similar customers for advertising purposes
To analyse delivery location data you provide when placing your order to understand the delivery logistics required for our delivery network
To analyse your responses to our marketing communications
To ensure our online content is presented in the most effective manner for you and your electronic device(s) i.e. tailored for a desktop computer, tablet, iPhone or Android
To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law) to determine the quality of the customer or recipient experience and to improve customer care experiences
To develop and provide new or improved products or services
For crime and fraud prevention, detection and related matters, including cooperation with the police and similar authorities with their lawful queries and investigations
To confirm your identity, as necessary
To comply with any legal obligation for the purposes of good governance or regulatory guidance with respect to applicable law
With respect to any legal claims or related guidance by our advisors
With respect to any mergers or acquisitions or other business or legal affairs
4. When may you opt out of marketing communications?
You have the right to opt out of receiving direct marketing communications at any time. We will address your opt out request as soon as possible, but no longer than one month from the date we receive your request.
You may opt out of marketing communications or change your preferences with respect to marketing communications by:
Unsubscribing from emails using the unsubscribe link which can be found in all marketing emails
Unsubscribing from SMS messaging by texting “STOP” to the number included in the SMS message
Updating your preferences within your “My Account”
Contacting us via the contact information provided in this policy
5. How do we protect your personal data?
We are committed to protecting and respecting your privacy rights, and to ensuring that your personal data is safe and secure.
6. What can you do to protect your personal data?
If you are using a computing device in a public location, you should always log out and close the website browser when you have finished your online session.
If you create an account with us, you must keep your password private and avoid using the same password for multiple online accounts. We recommend regularly changing your password.
7. When might we share your personal data with third parties?
We will share your personal data with certain third parties in order to fulfil and process your order, enable us to perform our contract to provide your purchase to you, provide our website and to provide you with marketing. Our third party providers are required to handle your personal data in accordance with appropriate data protection and security controls.
8. How long do we keep your personal data?
We will only retain your personal data for the purposes set out in this policy and for as long as we have a legal or business requirement to do so. Different retention periods apply for different types of personal data, however, the longest we will normally hold any personal data is 5 years after the last contact with such person or purchase by such person. The time period for retention will depend on applicable laws, rules or regulations that we are required to follow, whether there is an ongoing request or query or other type of legal claim or dispute, the type of information we are holding and whether we are asked by you or a regulatory authority to keep the personal data.
9. Contact details
Florcrafter Florist
Address: 6-8 High Street, 10 Bella Rosa Street, Rosenpark, Durbanville 7550
Tel: +27 21 914 6160
Email: florist@florcrafter.co.za
Website: www.florcrafter.co.za
10. Updates to this policy
Our goal is to keep this privacy policy up to date. Therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy in accordance with the applicable law.